Target's commercial for Jovovich-Hawk is a huge pet peeve of mine.
In the ad they toss out phrases like "art nouveau" -- "but like they did it in the 70's" -- to sound all designer-chic, which is annoying enough, but then they dare describe the clothing line as "ironic".
Clothing cannot be "ironic"; the very definition of "ironic" requires a context to juxtapose. Just like an outfit needs 'a place' to seem out-of-place. In that sense, one of situation, any clothing can be ironic; but no line of clothing can pretend to be such on its own.
And so, every time I see or hear the ad, I cringe. And I want them to die a little on the inside for looking so foolish & lame while attempting to be hip & cool.
But then that's how I feel about many hipsters; their ignorance & pretense makes them anything but hip.
Of course there is some irony in using the word incorrectly; but I don't think that's what they were going for.